How to use AI to become more you. Not less.
AI & Work

How to Teach Claude a Task by Letting It Watch You Do It

Describing your own workflow from memory is where most AI projects go thin. Especially the tasks you hate, because you rush through explaining them…
AI & Work

Stay ahead of it.

What’s actually happening, what’s coming, and specifically what you need to do about it. Practical frameworks, real workflows, no hype.

Marketing & Creativity

The craft itself.

Writing, persuasion, and strategy. Two and a half decades of hard-won lessons about what moves people and what doesn’t.

Voice & Craft

Sound like you.

How to think, write, and communicate in a way that’s distinctly yours, in a world where generic is free and infinite.

The Newsletter

AI is changing your job. Get ahead of it.

A weekly digest across all three areas, plus the free guide and worksheet for mapping where AI wins back the most of your time. No noise.